Bespoke
I feel like there are a surprising number of people who don't like the words "bespoke" and "limited edition." What do you think?
I'm sure there are some people with strong hearts who aren't affected at all by hearing such words.
In my case, it shakes a lot.
I'm in trouble...what is the reason?
The first thing to think about is
- Quantities are limited, so you must buy quickly.
- When we are about to lose an opportunity, we view it as more valuable.
Is that what it's like...?
That said, I don't necessarily buy something just because it says "bespoke/limited".
I think the number one reason is meeting people.
When you go to a store and find something different from the regular lineup, you might think, "I found something like this!" or "This is what I wanted..."
When I think about encounters like this, I want to stop by the store every now and then.
Now, this jacket is a bespoke model from the Tokyo head office, "Leather Cardigan", which was requested by the staff at the head office.
Although the production quantity is minimal, with only 2 pieces in size L, I think we were able to achieve this quickly because the shop and factory are located within the headquarters building.
I would be happy if there were more items like this.
If you think "Wow!", please stop by.