If you want to do something, take action. This is a company that will

【Tell us about your current job】

I am in charge of a wide range of tasks related to sales and communications, including domestic and international sales, e-commerce site operation, and web marketing.

・Sales duties

When I first joined the company, I worked in domestic sales, visiting our business partners across Japan who carry KADOYA products to introduce items and provide sales support. Since the customer base and needs vary by region and store, I made it a point to understand the situation through conversations with partners and propose the most suitable products and sales methods for each.

Later, I also worked on new business development overseas. I researched local markets, rider needs, and business practices to build relationships with new partners, which led to our expansion into Taiwan and South Korea. The products in demand and the way to communicate brand values differ between domestic and international markets. I have conducted sales activities while considering how to convey the technology, quality, and the value of being "Made in Japan"—all cultivated by KADOYA over many years—to local customers.

I am also involved in OEM sales, where we produce items based on requests from other companies. I carefully listen to the client's image, intended use, and specifications for the desired product, then consider how we can realize it by leveraging KADOYA's technology and production background. My role is to connect our partners with our head office factory and translate customer needs into tangible products.

Furthermore, I participated in the Tokyo Motorcycle Show, where KADOYA exhibited for the first time, as well as the motorcycle show in Taiwan. Introducing products directly at the venue and listening to the reactions of customers and industry stakeholders is also a part of our sales activity.

・EC / Web Marketing duties

While continuing my sales activities, I felt the strong potential of e-commerce sites, so I gradually shifted my focus to EC-related work with the goal of improving operational efficiency from order reception to shipping, as well as enhancing the quality of customer service.

In operating our EC site, I handle tasks such as uploading product information, managing orders, responding to inquiries, and coordinating shipments. To ensure that customers who cannot visit our stores in person can choose products with peace of mind, I prioritize clearly conveying product features, sizing, and functionality.

In addition to domestic sales, I also worked on cross-border e-commerce to create an environment where KADOYA products can be sold to customers worldwide. Since languages, payment methods, shipping, and customs regulations differ by country and region, I built a system step-by-step to ensure international customers can purchase from us with confidence.

What left a particularly deep impression on me since starting cross-border EC was the unexpectedly large response from customers in the U.S. Currently, after Japan, the U.S. is our largest market, and I truly feel that KADOYA’s products and craftsmanship are accepted across borders and cultures. Learning about the reactions and purchasing trends of overseas customers has become a valuable asset in considering future product development and communications.

I do not believe an e-commerce site is just a place to sell products. I continue to make improvements to provide a better experience from before the purchase until after the customer receives the product, while considering what information customers need and where they might feel anxious or find things unclear.

In web marketing, I work on communications such as planning and managing web advertisements to help people learn about KADOYA online. I refine how our ads are presented so that we can appeal not only to those who have long known KADOYA but also to those who don't know the brand yet or have just started to become interested in leather jackets.

Additionally, to create new touchpoints between customers and KADOYA, I was involved in everything from the planning and development to the release of our own proprietary app. I examined the necessary functions and usability, and worked with stakeholders both inside and outside the company to shape it into a service.

Combining the feedback from customers and partners obtained through sales with the data obtained from the EC site and web advertisements to apply them to the next initiative is also an important part of my job. I deliver the appeal of KADOYA to customers around the world through various methods, without being bound by frameworks such as physical stores, distributors, or domestic/international borders.

【Tell us about the appeal of KADOYA】

My first encounter with the company was when I was working as a sales representative at an advertising agency and handled KADOYA as a client. Even then, I had the impression that "it is an interesting company that is a long-standing, traditional business but has a flexible mindset, with young employees playing active roles on the front lines."

That impression has not changed since I actually joined the company. It is a company where you can actively take on the challenge of new sales methods and communication strategies while cherishing the technology and brand that have been passed down for years. Regardless of age or tenure, if you have a well-founded proposal and say, "I want to try this," the company will give it serious consideration.

Assignments and departments can change based on personal wishes and aptitudes, allowing you to gain diverse experience rather than being limited to just one task. I myself have expanded the scope of my work from domestic sales to overseas sales, OEM sales, EC site management, app development, exhibition participation, web advertising, and video editing.

I believe the unique appeal of this company is that each employee can think about what KADOYA needs for the future and turn those ideas into reality, rather than just protecting tradition.

【Tell us about the rewards, thrills, and interesting aspects of your work】

At the advertising agency, I supported clients' products and services from an external perspective. In contrast, at KADOYA, we conceptualize products ourselves, create them in our own factory, and deliver them to customers in our own words. For someone who only had experience at an agency, the environment where I can be consistently involved from planning to manufacturing, sales, and subsequent after-service was very refreshing.

I feel a great sense of fulfillment and pride in being able to deliver products that I truly believe in to our customers, while staying close to the creators' passion and the background of how each product is made.

Also, while sales, EC, and web marketing may seem like different jobs, they are all connected by the point of "how to deliver KADOYA's products and charm to those who need them."

The fun part of this job is being able to reflect feedback from sales visits in EC site improvements, use reactions to web ads for the next project, and connect the positive responses from exhibitions to new sales activities. By being involved in multiple tasks, I can think about challenges from various angles, which are often hard to see from a single perspective.

I felt a great sense of accomplishment when my new overseas sales efforts led to expansion into Taiwan and South Korea, when I was able to release our app, and when I could feel the direct reactions of customers at motorcycle shows in Tokyo and Taiwan.

The real thrill of this job is that my proposals and actions create new sales channels and customer touchpoints, expanding the possibilities for KADOYA.

【What do you value most in your work?】

I value approaching my work with the perspective of "Can I make this even better?" without being tied to previous methods.

In sales, EC, and web marketing, thinking from the other person's perspective is essential. I make an effort to consider what our customers and partners need and what information would help them choose products with peace of mind, then convey KADOYA's appeal in the way best suited for each.

Furthermore, to realize new initiatives, it is important not just to move forward on a whim, but to organize the necessity and expected effects and convey them to those around me with solid reasoning. Since few tasks can be completed by myself alone, I am conscious of moving forward while sharing goals with many people, including internal departments like stores and factories, as well as our business partners.

While cherishing what KADOYA has built up over the years, I want to keep thinking about better ways to match the changes in the times and our customers. Never forgetting that stance, I intend to continue actively taking on new challenges.