It is important to create products that make customers feel comfortable both physically and mentally.

[Please tell us about your current work]

I am in charge of product design and planning and development. I am involved in a wide range of processes, from product concept design to material and specification selection, and prototyping, until a product takes shape.

Additionally, I direct promotional image shoots to convey the appeal and design intent of the finished products to customers. I consider how to present the product in a particular world view, and then share the shooting direction, styling, and composition with the relevant staff to create visuals that are characteristic of Kadoya.

Beyond simply creating products, an important part of planning and development is considering how to express the ideas and appeal behind them and deliver them to customers. While valuing the technology and brand identity that Kadoya has cultivated over the years, I am focused on creating new value that matches the lifestyles and needs of today's customers.

[Please tell us about Kadoya's appeal]

The commitment to providing high-quality products to customers and valuing customer trust is deeply ingrained throughout the company. I find great satisfaction in being able to shape products and services based on this philosophy.

Furthermore, there is a culture where opinions can be freely exchanged, regardless of department or position. I believe Kadoya's appeal lies in the flexibility to take on unprecedented projects and new initiatives if you have the drive to think and act on your own.

[What are the rewards, delights, and joys of your job?]

I feel a great sense of accomplishment the moment customers and internal staff say, "This is great," or "I love and use it regularly" about a product I've planned. Realizing that something we conceived has become a tangible product and a part of someone's daily life is a unique joy of this job.

At Kadoya, we have sewers and pattern makers in-house. This allows us to proceed with product development while exchanging specialized opinions from each expert from the early stages of planning. We don't just prioritize design; we also consider comfort, functionality, production methods, and other factors, repeatedly prototyping and improving.

When a satisfactory prototype is completed, the excitement of everyone present instantly rises. Furthermore, I find it fascinating to be consistently involved from expressing the appeal of the finished product through image shooting to delivering it to customers.

The thrill of working at Kadoya is being able to unite across job titles and work with the passion to "create good products and provide even better services."

[What is the most important thing you value in your work?]

I aim to "create products that customers find comfortable, both physically and mentally." Therefore, I strive to constantly update my knowledge and skills, not just relying on what I've learned and experienced so far.

As a planner, there's an endless amount to learn, including the characteristics of materials and components, manufacturing methods, design trends, and changes in customer values and trends. I realize daily that there is no end to the pursuit of making products better.

I want to flexibly incorporate new knowledge and different perspectives to create products that customers feel comfortable and satisfied with, both when they first pick them up and when they continue to use them.