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toward the next season...


It's a relatively big event that takes place around this time of year....

Promotional shoot for next season!!

Today we will introduce a scene from such planning work.

Kadoya, a specialized manufacturer of leather jackets

Promotional photography may be subject to lead time etc.

Autumn/Winter---From the end of the rainy season to early summer

Spring/summer stuff---this time of winter

We will shoot on location approximately half a season after the main sales period. So in winter, it starts before the sun rises.

And in the middle of summer, I was drenched in sweat and put on cold weather gear.

Taking pictures while driving with a mesh jacket in the middle of winter

Hard in many ways (lol)

Kadoya, a specialized manufacturer of leather jackets

Lately, I have been using both the studio and the outdoors to secure a variety of different cuts and photo materials.

We try to make it as easy to understand as possible for our customers.

Sometimes in the studio or on the street, I'll say, ``You don't do this gesture or scene, right?''

Because it is the material that creates the image of clothes and style.

I think about it while weighing the balance between photogenicity and reality.

Kadoya, a specialized manufacturer of leather jackets

However, we still stand up models and take pictures of the products that we have put a lot of effort into.

When I am able to take a photo that I think looks cool, I feel an indescribable sense of fulfillment.

And while shooting, I keep my nerves sharp so that I can get even the slightest shot.

So that we can deliver more interesting and good things and scenes

Although it's still winter outside, our planning thoughts are steadily turning to the next season, and the season after that.

It's a little early, but I hope you enjoy next season's lineup.